Introduction
The Hub, an entertainment park in Marassi, North Coast by Emaar, is a family-friendly summer destination designed for unforgettable experiences. Catering to kids and adults, it offers fun, connection, and premium brands in a vibrant, seasonal atmosphere.

Strategy
The branding emphasized joy and togetherness, with a logo inspired by parts coming together to form “The Hub,” reflecting its role as a central space for fun. A bright, playful color palette and dynamic visuals highlighted its family-oriented charm and seasonal appeal.

Design
The design captured The Hub’s essence with vibrant patterns, cheerful branding, and elements that complemented its architecture and stores. Every detail reinforced the park’s inviting, energetic identity.

Results
The identity positioned The Hub as a must-visit destination, seamlessly blending entertainment, relaxation, and premium offerings, making it a summer staple in Marassi.