Introduction
Based in Barcelona, Los Niños Locos (Spanish for "The Crazy Kids") is an art direction company offering creative solutions, photography, and directing expertise. The challenge was to create a bold, edgy identity that reflects the studio's playful yet disruptive essence.

Strategy
The branding revolved around a mascot logo a kid with spiky hair and a pacifier, symbolizing a mix of childish fun and rebellious energy. A second interchangeable logo features the kid in a crazier, screaming version to match more daring projects. These variations reflect the studio’s dynamic nature and adaptability.

Design
The color palette combines yellow for its playful, childlike pop and red for its edgy, bold character. Two disruptive typefaces were selected to enhance the cohesive, chaotic aesthetic. This identity is versatile yet cohesive, embodying Los Niños Locos’ fearless approach to art direction.

Results
The branding perfectly captures the studio's bold, carefree ethos, making Los Niños Locos stand out in the creative industry as a daring and innovative force.