Introduction

Esse is a bold and unapologetic clothing brand designed to make a statement. With a strong, confident aesthetic, the brand stands out through its daring visual identity, embodying individuality and fearless self-expression.

Strategy

The focus of Esse is on creating a highly recognizable and versatile brand identity. By leveraging a strong typographic approach and strategic negative space, the brand ensures immediate recognition across all touchpoints. The goal is to establish a visual language that is both impactful and adaptable while maintaining a signature boldness.

Design

The logo features square-shaped letters, reinforcing the brand’s strong, structured presence. From the negative space within the typography, an emblem emerges, seamlessly integrating into various layouts to enhance brand recognition. The use of oversized headlines, combined with a mix of serif and sans-serif fonts, creates a visually dynamic contrast, adding a modern yet sophisticated edge. This blend of typography and bold compositions results in a highly flexible identity that remains consistent yet adaptable.

Results

Esse achieves a striking and memorable visual identity that is easily identifiable across different mediums. Its bold typographic system and emblematic design ensure strong brand presence, allowing for creative yet cohesive applications. The brand successfully communicates confidence, individuality, and a rebellious edge, setting it apart in the fashion industry.