Introduction
The Liquid Form (TLF) is a coffee and beverage brand launched as a subsection of Baynoire, designed to complement the brand’s solid product offerings with expertly crafted liquid products. Serving in Baynoire stores and entertainment spaces, TLF enhances the customer experience while staying aligned with Baynoire’s design ethos.

Strategy
The name "The Liquid Form" highlights its role as Baynoire’s liquid counterpart, while the branding uses Baynoire's design language and typography for consistency. To create distinction, we introduced vibrant orange and blue hues to reflect energy and edginess, adding a dynamic twist to the Baynoire aesthetic.

Design
The logo, constructed from bold, solid letters, contrasts with fluid, liquid-inspired visual elements in the branding. This balance between structure and fluidity captures the essence of TLF’s offerings while maintaining harmony with Baynoire’s identity. The branding feels modern, edgy, and seamlessly integrated with its parent brand.

Results
TLF’s branding elevated Baynoire’s in-store experience, offering a cohesive yet distinct identity that resonates with the target audience. The vibrant visuals and creative contrast made TLF a standout addition to Baynoire’s ecosystem.