Introduction

Línea Asada is an experimental grillz brand crafted in collaboration with fellow designer Álvaro Corrales. Meaning “Grilled Line” in Spanish, the name sets the tone for a bold and unconventional identity that fuses culture, creativity, and fire—all in one sharp concept.

Strategy

The aim behind Línea Asada was to create a brand that defies the usual expectations of grillz aesthetics. Instead of going traditional or rustic, we wanted something that felt both raw and futuristic, something with edge, attitude, and a sense of experimentation. The concept revolves around contrast: clean and chaotic, classic and modern, flavorful and gritty.

Design

Visually, the brand explores a mix of pixelated forms inspired by teeth and grills, symbolizing heat, texture, and bite. A mix of graffiti-style typefaces and clean sans-serif fonts brings the perfect tension between street and structure. The result is a futuristic, expressive system that feels both digital and primal.

Results

Línea Asada lands as a grill brand that doesn't follow the rules. With a visual identity that’s playful, sharp, and unforgettable, it turns every detail—from typography to texture—into an experience. It’s a brand that burns its own path, mixing flavor with visual fire.